Over the past year, I have answered lots of social media questions. There are a select few that always pop up so, I thought it would be a great idea to do a mashup of all your social media FAQs – Answered! Bookmark this page and refer to it often. It will be your go-to resource when you have a social media question.
Let’s get to it!
FAQ: Do I need to be on ALL of the social media platforms to make an impact?
This is a really good question, and I get it all the time. The short answer is no. To be effective on social media, you need to be active on the platforms where your target audience hangs out. If your target audience is primarily on Facebook, your goal should be to dominate that platform. Grow to other platforms of interest when you have a good handle on your “bread and butter” platform.
FAQ: Is it ok to post the same content on all social media platforms?
If you are on multiple platforms, I recommend you post different content on different accounts. It gives people a reason to want to follow you on multiple accounts. Additionally, it gives you, your business, and your accounts a well-rounded, diversified presence and…your content will never look boring or stale!
FAQ: Won’t I get more sales if I have more page/post likes?
So many people focus on the number of followers or likes an account has. I would prefer to have 700 targeted and engaged followers rather than 70,000 followers who aren’t interested in anything I have to say. When people fall into the trap of purchasing followers, they forget that these followers are not their customer and they will most likely never purchase from you. Additionally, the algorithms are sophisticated enough to identify when someone purchases likes or follows and they will penalize you for it.
FAQ: I don’t want to set up a Facebook Business Page – I already have all of the people I need on my personal Facebook Page. Can’t I just post all of my business content to my personal page?
The short answer is no. It goes against the Facebook terms of service. If Facebook’s algorithm catches you posting business-related posts on your personal page, they will put you in “Facebook Jail” (Facebook’s version of timeout) where they suspend your account or they can take away your account altogether.
Instead, take the time to build a professional business page and invite your friends to interact with your business there.
FAQ: Do Instagram hashtags really work?
OMG yes! This is a really great way to grow your Instagram account with followers who really want to learn more about you and your business. Through hashtags, you can attract the followers who would get the most out of your account. Think of hashtags as keywords that your audience is attracted to. To learn more about hashtags check out these posts:
- Foolproof Tips For Crushing Your Hashtag Strategy
- My 3 Step Process For Categorizing Your Hashtags for More Exposure On Instagram
FAQ: Is video really that important?
Video is extremely important. Not only to the algorithms want to see you use video, but your audience craves it. It is the easiest and quickest way for them to consume information from you. If you haven’t taken the plunge into video, start now. Video will be a major part of social media in 2019. You can start incorporating video into your social media plan by using ephemeral (short form) video. Examples of ephemeral video are the types you see on SnapChat, Instagram and Facebook stories. Ephemeral video is a great way to ease into video! 10 seconds here and there can really get you used to being in front of the camera.
FAQ: Do I have to post every day?
Only post on the days you want to be remembered, and refrain from posting on the days you want to be forgotten.
FAQ: How do I measure ROI or if my social media is really working?
There are so many ways to tell if your efforts are paying off, especially when you are focused on specific social media goals. I wrote this post “13 Ways You Can Measure ROI On Social Media” and it gives several ways you can measure what is working and what isn’t. To read the post, click here
FAQ: Do I need to know graphic design to post on social media?
While you don’t need to be a graphic designer by trade, it is good to know your way around a couple of photo editing apps. Many can be done on your mobile device and others are available for computer use. My “go-to” apps and programs are: Adobe Spark Post (mobile), Word Swag (mobile), and, Canva.com.
Those are some of the most popular questions I get asked. If you have questions that didn’t make the list, ask it in the comment section, I would love to help you out!