In the world of digital marketing, there are a ton of business titles floating around out there. For example, there are social media managers, coaches, strategists, specialists, social media community managers, and social media engagement managers – and those are just a few! In today’s post, we are going to explore the question of “what does a social media manager actually do? And, what’s the difference between all of the different social media titles available?
Are you ready to make some sense of it all and pick the right person for your business? Let’s dive in!
Social Media Manager
A social media manager is probably one of the most common job titles you will see in the social media sphere. A social media manager is the person who is responsible for a business’ presence on social media and can have a large list of duties. Think of this as “done for you” social media.
Below is a list of some of the things a social media manager may be expected to be responsible for
- Creating a social media plan for the account/business including
- Determining which platforms to use based on the business goals
- Designing the overall social media marketing strategy of an account
- Developing and designing content (both written and graphic)
- Creating a posting schedule
- Managing ad campaigns
- Responding to comments and inquiries
- Growing audiences and building relationships
- Driving traffic to websites, landing pages, whatever the focus is for the business
- Being the voice for the business in the digital world
- Reporting and analysis of how the social media platform is growing and if goals are being reached
Social Media Strategist or Specialist
This person will help a business define what their overall social media strategy should be including things like which platforms should they be active on, how frequently, what type of content will perform the best, etc. They may even develop a hashtag database for businesses to use on platforms like Instagram and Twitter.
Social Media Coach
A social media coach is someone you can work with who will help you learn how to do social media for yourself. They will train you how to use the various platforms, how to be successful on social media, how to use supporting software to design graphics, schedule posts, and respond to comments and inquiries. Social media coaches are the link you need in order to learn how to use social media effectively for yourself.
Social Media Community Manager/Engagement Manager
Facebook groups are all the rage and can be quite profitable if managed correctly. Some groups become so large that it can be difficult for a business owner to manage the group themselves. The same holds true for Instagram. Growing an engaged audience on Instagram takes time and effort.
That’s where the Community Manager/Engagement Manager comes in!
The person in this role typically monitors the conversation in online communities, answers questions, generates a sense of community through the comments and conversations that take place within a post or within a group.
Community/Engagement Managers will also work to grow a community by reaching out to people who haven’t yet become engaged with the group or account they are working for.
Now that you know some of the differences between the various social media job titles that are out there, which role could your business utilize to become more effective and efficient at social media?