“The (Insert Social Media Platform Here) Algorithm Changed Again! How Do I Beat It?” I have been getting this question A LOT lately! It’s true, most recently at the time of this post, the Instagram algorithm has changed but, the last thing you want to do is try to hack the algorithm. Ready to learn why?
Let’s dive in!
Initially you may think it’s a good idea because you think you are going to get a lot more exposure and visibility. But, you need to ask yourself this question first…is the exposure you get from “hacking” the algorithm the exposure you need to make more sales and build your business? My opinion/answer to this question is this…just because you have more eyeballs on your content does not necessarily mean more dollars in the bank, especially if those eyeballs don’t belong to your target audience or your ideal customer.
So, what can you do instead? I’m glad you asked…
First, we need to understand that when algorithms change like they do, it’s actually good for us. Yes! Seriously, it is good for us! Why? Because they are challenging us to be better, to deliver better, higher quality, more valuable content. Ready to learn how? Read on!
It’s all about creating a social media campaign that’s so hot, it’s got a FEVER! A SOCIAL MEDIA FEVER™ is created when you do the following 5 things consistently on your account.
Use all of the platform features offered. For example, if Facebook is your fave, jump into the Facebook pool with both feet – completely embrace the tools that are available for you to use. Do MORE than having a Facebook page. Use groups, ads, messenger, Facebook Live, Stories, Watch parties, etc.
It’s not enough to post on social media and expect that post to do all of the work for your business and brand. Instead, you need to engage – start conversations with your target audience. Interact with them in groups, send non-salesy direct messages, and have conversations in the comment section. Take a moment to think about how much engagement activity you have participated in lately. Do you like, comment, and share other people’s posts, offering value and help whenever possible? Or is your activity mostly in one direction where you post and then ghost, never to be seen again until your next post.
If there is one message or take away we need to pay attention to when the algorithm changes, it’s this…we need to create better content that delivers value. If you think about it and take a look at how your content has evolved over time, you will see that it is getting better. You are probably offering more value and becoming more creative in order to become more visible in front of your audience. Take some time to look over your content and come up with a plan to produce better, more creative content that encourages your audience to stop the “social media scroll” and engage with your account.
Yep! I mentioned it again! It’s that important. How much did you engage on social media today? If you aren’t sure how to start the engagement process, try this…visit a favorite account in your niche. Select an account that is really popular. Chances are your ideal customer is following them too, trying to get their questions answered. Scan the comments to see if you can offer answers to questions, add value to a conversation, or information. Before you know it, you will be starting relationships and becoming known as the expert in your niche.
Video is becoming more and more important to social media. Once of the easiest ways for people to get to know, like, and trust you, your business, and your brand is through face to face contact. That can be hard to do when so many of us work virtually from different corners of the world. Video however, can break down that wall or barrier. The more live, pre-recorded video, stories, and watch parties you create, the more your audience begins to feel like they know you. The more they get to know you, the easier it is for them to select you during their buying decision process.
Whew! That’s a lot of work right? Since there is a lot of work needed to create a feverish social media campaign, many industry experts advise to start small. That is very smart advice and I also agree with this idea! Consider only managing one or two social media platforms with the intention of DOMINATING the platform. In other words, embrace the platform, jump in with two feet, and become the go-to person in your industry and niche on that platform.
Do you have questions about creating FEVER in your social media content campaign? Let me know what they are in the comment section or, better yet, introduce yourself, I would love to get to know YOU!