Don’t Put All Of Your Social Media Eggs In One Basket

Don’t Put All Of Your Social Media Eggs In One Basket

Don't put all of your social media eggs in one basketOne of the best things you can do for your business is to diversify your marketing efforts, especially when it comes to social media marketing.  Whatever you do, Don’t Put All Of Your Social Media Eggs In One Basket.

Many people focus on marketing their business through Facebook.  And with good reason! Facebook is a very effective tool for marketing your business but you may be missing even more customers by failing to diversify your efforts.

Take a good look at your target audience and consider the other social networks they may be active on.  Here is a quick snapshot of popular social media outlets and their demographics according to Robyn Showers of Marketing Tracx Blog:

  • Facebook – 1.9 billion unique monthly users
    • Ages 18 – 49
    • Predominately female
    • 75% of users spend 20 minutes or more on Facebook each day
  • YouTube – 1 billion unique monthly users
    • Ages 18-49
    • Predominantly male
    • About 2 million video views per minute
  • Instagram – 600 million unique monthly users
    • 90% of users are under the age of 35
    • Predominantly female
    • 53% of Instagram followers follow BRANDS
  • Twitter – 317 million unique monthly users
    • Ages 18-29
    • Predominantly male
    • FACTOID: 53% of Twitter users never post any updates
  • Pinterest – 317 million unique monthly users
    • 18-64 and fairly evenly distributed
    • Predominately female

After reviewing all of the stats above, which social media platform makes the most sense for you to learn next for your business?

You don’t have to be everywhere, but you do need to be where your audience hangs out.

Stay Social

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