Creating Social Media Content In 6 Easy Steps – A Weekly Strategy You Can Put On Repeat!

Let’s face it.  The more social media evolves and develops the bigger the job becomes!  Sometimes it seems overwhelming especially when you add in stories and video.  But, if you have a strong system for creating the content, it becomes more “doable.”  That’s why this post “Creating Social Media Content In 6 Easy Steps – a Weekly Strategy You Can Put On Repeat!” is so important.


Let’s Dive In

STEP 1:  Brainstorm

Brainstorming and keeping a list of topic ideas is incredibly helpful!  I like to keep a running list of ideas in Trello. Here’s how I set it up:

  • Create a board in Trello called social media content
  • Divide that board into the following lists:
    • Posts Topics
    • Live Video Topics
    • Story Topics
  • Each of the above lists have a “Posted’ list – when I use an idea from the list, I move the idea over to “posted” so that I keep track of the ideas I have used versus the ones I haven’t

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STEP 2:  Theme for the Week

Based on your ideas in step 1, determine a theme for the week.  Can you bundle your ideas together in weekly segments? This will help you get into a workflow and help you deliver high-quality content to your audience.  


When working in this step, determine which of the content ideas can be used for regular feed posts, story posts, and live video content.

Take it one step further.  Put this strategy on steroids!  Pull out a calendar and determine a theme for the month, then break down the theme into 4 or 5-week segments depending on the length of the month.  Before you know it, you have an entire month of content planned!


Step 3:  Objectives

Now that you have a basic idea of what you will be posting during the month, think about what the end outcome or objective for each post should be.

Examples may be…

  • Clicks to website
  • Discovery call
  • Opt-in downloads

Step 4:  Batch Create

Now that you have your ideas flushed out it’s time to get that keyboard moving!  Don’t worry about the graphics at this point, just concentrate on the message you need to get across.  

Start creating:

  • Captions for feed posts
  • Story outlines
  • Live video talking points

Remember, create with the objective in mind, using CTAs (call to actions) to tell your audience what you want them to do next.

Note:  If creating content for Instagram, be sure to include hashtag research for each post in this step.

Step 5:  Batch Design

Now that you have all your caption ideas written out it’s time to design corresponding graphics using your favorite design tool.  Mine happens to be but other tools you may want to consider are:

  • PicMonkey
  • Adobe Spark
  • Photoshop
  • WordSwag

Step 6: Post or Schedule

Now it’s time to post and schedule out your content for delivery to your audience and then you’re done!  Well, not quite. The only thing left to do is to engage with your audience as the comment and react to your content.

When you follow the 6 steps above and work in batches, you will see how quickly your content comes together and what a relief it is to have everything planned out ahead of time.  



Keep me posted!  Let me know how this process works for you!

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