The holidays are right around the corner, which means your audience is primed to buy! But here’s the catch: not just any post will do. If you want to make an impact this season, you need content that stops the scroll, tells a story, and moves people to act. In this post, I’ll guide you through how to create high-impact content that actually drives sales. By the end, you’ll have three ready-to-publish holiday posts that are festive, branded, and primed for engagement. Let’s dive in!

What Makes Content “High-Impact” During the Holidays?

When creating high-impact content, aim for posts that don’t just look good but work to drive sales. Here’s the anatomy of a high-impact holiday post:

• Visual Appeal: Festive, eye-catching graphics make people stop scrolling. Your visuals should reflect the holiday spirit while staying true to your brand. Canva is a fantastic tool for this, offering a variety of holiday-themed templates.

• Clear Message: Speak to your audience’s holiday needs with a concise, solution-oriented message. Is your post about a limited-time offer? A holiday gift guide? Make sure your message is front and center.

• Strong Call-to-Action (CTA): Each post should drive a specific action. A CTA like “Shop Now,” “Sign Up,” or “Learn More” directs your audience toward the next step. Adding urgency phrases like “Limited Time” or “While Supplies Last” can be a game-changer during the holiday rush.

Designing Your Holiday Content Using Canva

To make things easy, let’s create three holiday posts in Canva that will help you make a splash this season. Here’s a step-by-step guide:

Step 1: Choose a Holiday Template

Log in to Canva, search for holiday templates, and find one that fits your brand. Canva offers options for Black Friday, Cyber Monday, Christmas, and more. Once you pick a template, customize it to match your brand’s colors and style.

Step 2: Customize Text and Images

Personalize the template with your branding elements. Replace the text with your message, keeping it snappy and direct. For instance, if you’re promoting a Black Friday sale, a phrase like “Exclusive Black Friday Deal: 30% Off Storewide—This Weekend Only” works perfectly.

Upload your logo and product photos, or explore Canva’s stock image library for holiday-themed images to elevate your design.

Step 3: Add a Clear CTA

Don’t forget your CTA! Use Canva’s design elements to create a button that says “Shop Now” or “Book Today.” Make sure it stands out and captures attention immediately.

Crafting Copy That Sells

Your visuals may stop the scroll, but your words are what drive the action. Here’s how to write compelling captions that convert:

1. Start with a Hook: Begin with a phrase that grabs attention, such as, “Searching for the perfect holiday gift?” or “Our biggest sale of the year starts now!”
2. Provide Value: Emphasize what makes your offer unique. For example, “Order by December 1st and get 20% off! Perfect for last-minute shopping.”
3. End with a CTA: Keep it straightforward and urgent. Try “Shop now before it’s gone” or “Book today to reserve your spot.”

💡 Pro Tip: Use scarcity tactics to drive urgency. Phrases like “limited availability” or “only 3 days left” can increase conversions by creating a sense of FOMO (Fear of Missing Out).

Take Action: Your Holiday Content Checklist

Now that you know what makes high-impact content, it’s time to put it all into action! Here’s a quick checklist to help you get started:

1. Design Three Branded Holiday Posts in Canva: Choose three different holiday templates, and make sure each post highlights a unique offer or aspect of your business.
2. Write CTA-Driven Captions for Each Post: Pair each design with a compelling caption that includes a strong call-to-action.

Your Quick Win:

By the end of this week, have these three posts fully designed and ready to go. You’ll feel so much more prepared as you step into the holiday season with your content already lined up!

Bonus Tip: Use ChatGPT for Fresh Ideas

Need more inspiration? ChatGPT is a fantastic brainstorming tool! Just type in prompts like:

• “What type of holiday posts should I create for a Black Friday sale?”
• “Give me 5 unique holiday offer ideas for an online boutique.”

ChatGPT will provide quick, creative ideas to keep your content fresh and engaging.

Holiday content doesn’t have to be stressful. With a few strategic steps and the right tools, you’ll create festive, impactful content that aligns with your business goals and resonates with your audience.

Now it’s time to make this holiday season your most profitable one yet. Share your creations with me on Instagram by tagging [@Lora_Shipman]—I’d love to see what you come up with!