All Social Media Related Blog Posts
Batching social media content. I know you’ve thought about it. It’s an intriguing thought. In theory, it could work but there is something that’s holding you back from giving it a whirl. It might be time to give it a try my friend! Keep reading because I am sharing 6 signs it’s time to batch …
6 Signs It’s Time to Batch Your Social Media Content Read More »
Coming up with social media content ideas can be exhausting, taxing, and just plain hard. Forget struggling with social media content ideas! Instead, try this! Content Pillars! What’s a content pillar? I know you have heard the term before. People in the digital marketing space throw that term around a lot. It’s one of those …
Forget Struggling With Social Media Content Ideas! Instead, Try This! Read More »
Yes! Vanity Metrics DO Matter. There! I said it. It’s out there, just like toothpaste out of a tube sticking to the bathroom counter and I can’t take it back. Oh and it’s uncomfortable and a little messy…just like a glob of toothpaste sitting on the counter. But, guess what?!? I am glad about it! …
When it comes to social media, content is everything. Real talk…crappy content just won’t cut it. Gone are the days where you can slap any old thing up on a social media wall and see instant results. Instead, your content is competing with millions of other pieces of content and if it’s not content that …
5 Things You MUST Try to Supercharge Your Social Media Content Read More »
Creating quality social media content is time consuming! Especially when it is done correctly. But, don’t let the task overwhelm you! In this post, “How to Craft Social Media Content in 5 Easy Steps,” I will share with you a simple process to help you not feel so overwhelmed! Let’s Dive In! If …
How to Craft Social Media Content in 5 Easy Steps Read More »
You have 2.7 seconds to capture someone’s attention when they are scrolling through the feeds on social media. That’s not a lot of time. So, that means the image you have chosen for your post must be show-stopping. Once you have their attention, your caption has to do the heavy lifting. Your caption has about …
How to Create Social Media Caption Hooks That Get Attention Read More »
Getting started with social media can be overwhelming. There are so many questions like: What do I post, what will my audience respond to, what if no one responds, what if my content isn’t good…and the list goes on and on. Let’s tackle those concerns and focus on a content plan for your business using …
Social media strategy. I am going to be very transparent here. When I first started out, I was completely overwhelmed by that phrase! A social media strategy sounded BIGGER than me. But, I figured out how to break it down into easy to execute steps and I can’t wait to share those steps with you. …
Are you ready to get your social media accounts turned around and get them producing the results you have always hoped for? Then this blog post is for you! We will explore the 8 things needed to build a strong social media foundation that gets results! Let’s Dive In! Today we are truly …
8 Things Needed to Build A Strong Social Media Foundation That Gets Results! Read More »
Analytics. Such a technical term. In fact, it can be a little intimidating! So intimidating that you may be inclined to look the other way and ignore your analytics. This post will help you fight your fear of diving into the details. Seriously! You will begin to fall in love with your analytics once you …
I absolutely love acronyms! They help me remember things easily. In this blog post, I am going to share with you the acronym I use to craft amazing post content. The acronym is: CLICKS – 6 things you need to craft amazing post content. Why did I call it CLICKS? In the end, that’s what …
CLICKS – 6 Things You Need To Craft Amazing Post Content Read More »
Creating quality content for your social media channels is crucial to your business, your brand, and your overall goals. But, when you are “winging it” or posting whatever inspires you that day, it can be hard to design quality posts. That’s where a content calendar can come in really handy. In this post, we will …
How to Make a Social Media Content Calendar…and Stick To It! Read More »
One of the best things you can do for your business is to create a sound social media strategy. But what does that mean and what does a social media strategy actually look like? In this post, I am going to share with you 9 ingredients needed for a social media content strategy that gets …
9 Ingredients Needed For A Social Media Content Strategy That Gets Results Read More »
Creating interesting social media content can be a real chore. Especially if you leave it to the last minute, waiting for creative inspiration to hit you. In today’s post, I am sharing with you 101 social media content ideas you are gonna LOVE! My challenge to you is to use at least two new ideas …
101 Social Media Content Ideas You Are Gonna LOVE! Read More »
One of the fastest ways to grow your account and to become relevant in social media is through engagement. That sounds all well and good but what if you aren’t getting any engagement on your posts? What if all you are hearing is crickets? In today’s post, “The Sound of Silence – How To Boost …
The Sound of Silence – How To Boost Social Media Engagement and LOVE the Results Read More »
Social media Batch and Slay™ is not only a method, but a way of life LOL! Seriously. It is the one process in my business that saves me time like no other. Are you ready to get your social media content under control, save time, and become more efficient? Keep reading to learn how to …
Learn How To Batch and Slay™ Your Social Media Marketing Read More »
Creating social media content can be a HUGE job that can be completely overwhelming. In order to survive and keep your sanity, it helps to use templates whenever possible. Templates save time and make the production process of social media a lot quicker. In this post, I will share with you 5 social media components …
Don’t let social media haunt you this year. Instead, build the right habits to help you approach and conquer social media effectively. In this week’s post, I share with you 6 social media habits to start in 2020 to help you with this. Let’s Dive In! Habit #1 Consistency Consistency is a key …
Social media in 2020 is going to level up, quickly. It will be a different playing field with emphasis on concise, quality content that is easy to consume and serves a purpose. So that you and your business don’t get left behind, I am sharing 7 social media best practices for 2020 you should follow …
Happy New Year! This time of year is my favorite! It allows us to start the year with a fresh, clean slate, new initiatives and new strategies to help us make our goals a reality. In this week’s blog post, I share with you 20 social media strategies to use in 2020 to help you …
Hashtags are critical to connecting with your target market on Instagram. Sometimes, we can fall into a hashtag rut using the same hashtags over and over again. When that happens, our Instagram account goes stale – meaning our followers don’t grow, we don’t see anything new in our feeds, our DM’s are on life support, …
5 Ways To Find New Hashtags For Your Instagram Content Read More »
I did it. I joined TikTok. Seriously, I can’t even believe I am typing the words. But, it’s true. NEVER in a million years did I think I would join TikTok and actually enjoy it! But, I DO! In less than 24-hours, I became [insert facepalm] addicted. And, that got me thinking… Why do I …
Let’s make 2020 the year of the bio! Your social media bio is the gateway to more engaged and targeted followers. When you mix together key ingredients to craft a killer bio you, your account, and your audience win! Ready to start crafting? Dive into 8 Things You Need to Craft a Killer Instagram Bio …
The more social media evolves, the more important video is becoming. About 5ish years ago when video was beginning to gain popularity, I just wanted it to go away. Anxiety set in whenever anyone stated that the only way to make it on the internet was through a strong video presence and that video was …
7 Surefire Ways to get Over Your Fear Of Creating Social Media Videos Read More »
Social media can be super spooky, especially when things aren’t going your way. In this week’s blog post I am going to share with you 7 simple solutions to spooky social media problems you experience weekly, if not daily! Let’s Dive In… SPOOKY PROBLEM: Your audience is eerily quiet! SIMPLE SOLUTION: You do …
7 Simple Solutions to Spooky Social Media Problems Read More »
“The (Insert Social Media Platform Here) Algorithm Changed Again! How Do I Beat It?” I have been getting this question A LOT lately! It’s true, most recently at the time of this post, the Instagram algorithm has changed but, the last thing you want to do is try to hack the algorithm. Ready to learn …
The (Insert Social Media Platform Here) Algorithm Changed Again! How Do I Beat It? Read More »
Every social media account should have a strategy and a plan. Without one, you risk throwing posts up on a wall and waiting for them to go viral. That’s no way to build a business. A well thought out strategy and plan will help you create a successful campaign. People say that all the time …
How to Easily Create a Social Media Strategy and Plan That Works Read More »
Social media changes like the weather! Once you think you’ve got it all down, something changes and then you need to find a new strategy. In today’s post, I will share with you the seven things that are working in social media right now that can help you create meaningful content and convert followers into …
Years ago, the one social media platform that made hashtags a priority was Twitter. Specifically, it was Chris Messina, a social technology expert who lead the charge. In fact, he got us using the terminology “hashtag” instead of “pound sign.” Since the early days of Twitter, the hashtag has crept into a large number of …
In the world of digital marketing, there are a ton of business titles floating around out there. For example, there are social media managers, coaches, strategists, specialists, social media community managers, and social media engagement managers – and those are just a few! In today’s post, we are going to explore the question of “what …
© 2021 Lora Shipman. This site contains affiliate links to products. We may receive a commission for purchases made through these links.
