Social Media

All Social Media Related Blog Posts

5 Ways To Find New Hashtags For Your Instagram Content

Hashtags are critical to connecting with your target market on Instagram.  Sometimes, we can fall into a hashtag rut using the same hashtags over and over again.  When that happens, our Instagram account goes stale – meaning our followers don’t grow, we don’t see anything new in our feeds, our DM’s are on life support, …

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5 Things I Learned From Being On TikTok For Less Than 24 Hours and How They Can Help You With Your Social Media and Online Presence

I did it.  I joined TikTok.  Seriously, I can’t even believe I am typing the words.  But, it’s true. NEVER in a million years did I think I would join TikTok and actually enjoy it!  But, I DO! In less than 24-hours, I became [insert facepalm] addicted. And, that got me thinking…  Why do I …

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8 Things You Need to Craft a Killer Instagram Bio In 2020 (Psssst! You Can Apply This To Any Social Media Platform)

Let’s make 2020 the year of the bio!  Your social media bio is the gateway to more engaged and targeted followers. When you mix together key ingredients to craft a killer bio you, your account, and your audience win!  Ready to start crafting? Dive into 8 Things You Need to Craft a Killer Instagram Bio …

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7 Surefire Ways to get Over Your Fear Of Creating Social Media Videos

The more social media evolves, the more important video is becoming.  About 5ish years ago when video was beginning to gain popularity, I just wanted it to go away.  Anxiety set in whenever anyone stated that the only way to make it on the internet was through a strong video presence and that video was …

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The (Insert Social Media Platform Here) Algorithm Changed Again!  How Do I Beat It?

“The (Insert Social Media Platform Here) Algorithm Changed Again!  How Do I Beat It?” I have been getting this question A LOT lately!  It’s true, most recently at the time of this post, the Instagram algorithm has changed but, the last thing you want to do is try to hack the algorithm.  Ready to learn …

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7 Things That Are Working in Social Media Right Now That Can Help You Create Meaningful Content and Convert Followers into Customers

Social media changes like the weather! Once you think you’ve got it all down, something changes and then you need to find a new strategy. In today’s post, I will share with you the seven things that are working in social media right now that can help you create meaningful content and convert followers into …

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Lora Shipman’s Ultimate Guide to Hashtags

Years ago, the one social media platform that made hashtags a priority was Twitter.  Specifically, it was Chris Messina, a social technology expert who lead the charge. In fact, he got us using the terminology “hashtag” instead of “pound sign.”  Since the early days of Twitter, the hashtag has crept into a large number of …

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What Does A Social Media Manager Actually Do? And What’s the Difference Between All Of the Different Social Media Titles Available?

In the world of digital marketing, there are a ton of business titles floating around out there.  For example, there are social media managers, coaches, strategists, specialists, social media community managers, and social media engagement managers – and those are just a few!  In today’s post, we are going to explore the question of “what …

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The Anatomy Of The Perfect Post (6 Things You Should Include Each Time You Post)

When it comes to social media, you need to have your A-game ON in order to cut through the noise.  But how do you successfully cut through the noise and stand out? In this post “The Anatomy Of The Perfect Post (6 Things You Should Include Each Time You Post) is the roadmap you need …

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You Know It’s Time To Hire A Social Media Manager When…

Do you ever grapple with when you should take the plunge and finally hire a social media manager?  You have probably come to the realization that you will need to hire someone to help you with social media, but the question is…when?  You will know it’s time to hire a social media manager when you …

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Lora Shipman Social Media Content Marketing for Newbs and a refresher for the seasoned professional

Social Media Content Marketing For Newbs and a Refresher For The Seasoned Professional!

Back to school is right around the corner or it may have even started in your neck of the woods!  Since we are in the season of learning, I thought this would be the perfect time to address some social media basics.  Read below if you are ready for social media content marketing for newbs …

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7 Tips To Make Your Live Broadcasts Even Better!

Going live…it’s essential to your overall content marketing plan.  Live broadcasts help to build trust with your audience, allow your audience to get to know you better and vice versa, and the algorithms love live content.  In today’s post, I am going to share with you 7 tips to make your live broadcasts even better! …

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Creating Social Media Content In 6 Easy Steps – A Weekly Strategy You Can Put On Repeat!

Let’s face it.  The more social media evolves and develops the bigger the job becomes!  Sometimes it seems overwhelming especially when you add in stories and video.  But, if you have a strong system for creating the content, it becomes more “doable.”  That’s why this post “Creating Social Media Content In 6 Easy Steps – …

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Checklist For Getting Authentic Social Media Engagement

If there is anything we have learned about social media algorithms, it’s that they LOVE authentic engagement between the content creator and their audience.  So, what’s the secret to getting engagement? In this blog post, I am sharing with you my checklist for getting authentic social media engagement. Let’s dive in! Engagement Defined: Before you …

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9 Social Media Time Saving Strategies You Can’t Live Without!

Social media can be an overwhelming, time-consuming task.  But, with some planning and some tips that the pros use, it doesn’t have to be!  In this week’s blog post, I am going to share with you 9 social media time-saving strategies you can’t live without!   Let’s Dive In!   Content Calendar Content calendars are …

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Stop Counting Social Media Followers! 7 Things to Focus on and Measure Instead.

It’s hard not to get caught up in the game of counting how many people are following you.  I’m raising my hand as I type this…I am extremely guilty of this too! In this week’s blog post, I share with you why it’s important to stop counting social media follower!  And 7 things you should …

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4 Reasons Why You Shouldn’t Slide Into DM’s With A Sales Pitch…EVER!

People do it all the time.  They think they are tricking the algorithm by randomly direct messaging people and immediately launching into a pitch about themselves, their product or service.  While it might be tempting to hit as many people in a DM as possible, today, I am going to share with you 4 reasons …

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