Social Media

All Social Media Related Blog Posts

The SHOCKING Truth About Social Media Vanity Metrics (and 3 Reasons why they are important!)

Yes!  Vanity Metrics DO Matter.  There!  I said it.  It’s out there, just like toothpaste out of a tube sticking to the bathroom counter and I can’t take it back.  Oh and it’s uncomfortable and a little messy…just like a glob of toothpaste sitting on the counter.  But, guess what?!?  I am glad about it!  …

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5 Things You MUST Try to Supercharge Your Social Media Content

When it comes to social media, content is everything.  Real talk…crappy content just won’t cut it.  Gone are the days where you can slap any old thing up on a social media wall and see instant results.  Instead, your content is competing with millions of other pieces of content and if it’s not content that …

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How to Create Social Media Caption Hooks That Get Attention

You have 2.7 seconds to capture someone’s attention when they are scrolling through the feeds on social media.  That’s not a lot of time.  So, that means the image you have chosen for your post must be show-stopping.  Once you have their attention, your caption has to do the heavy lifting.  Your caption has about …

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Fall In LOVE With Your analytics – Learn How to Read Your Social Media Analytics and Know What to Look For

Analytics.  Such a technical term.  In fact, it can be a little intimidating!  So intimidating that you may be inclined to look the other way and ignore your analytics.  This post will help you fight your fear of diving into the details. Seriously! You will begin to fall in love with your analytics once you …

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How to Make a Social Media Content Calendar…and Stick To It!

Creating quality content for your social media channels is crucial to your business, your brand, and your overall goals. But, when you are “winging it” or posting whatever inspires you that day, it can be hard to design quality posts.  That’s where a content calendar can come in really handy. In this post, we will …

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9 Ingredients Needed For A Social Media Content Strategy That Gets Results

One of the best things you can do for your business is to create a sound social media strategy.  But what does that mean and what does a social media strategy actually look like? In this post, I am going to share with you 9 ingredients needed for a social media content strategy that gets …

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The Sound of Silence – How To Boost Social Media Engagement and LOVE the Results

One of the fastest ways to grow your account and to become relevant in social media is through engagement.  That sounds all well and good but what if you aren’t getting any engagement on your posts? What if all you are hearing is crickets?  In today’s post, “The Sound of Silence – How To Boost …

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5 Ways To Find New Hashtags For Your Instagram Content

Hashtags are critical to connecting with your target market on Instagram.  Sometimes, we can fall into a hashtag rut using the same hashtags over and over again.  When that happens, our Instagram account goes stale – meaning our followers don’t grow, we don’t see anything new in our feeds, our DM’s are on life support, …

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5 Things I Learned From Being On TikTok For Less Than 24 Hours and How They Can Help You With Your Social Media and Online Presence

I did it.  I joined TikTok.  Seriously, I can’t even believe I am typing the words.  But, it’s true. NEVER in a million years did I think I would join TikTok and actually enjoy it!  But, I DO! In less than 24-hours, I became [insert facepalm] addicted. And, that got me thinking…  Why do I …

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8 Things You Need to Craft a Killer Instagram Bio In 2020 (Psssst! You Can Apply This To Any Social Media Platform)

Let’s make 2020 the year of the bio!  Your social media bio is the gateway to more engaged and targeted followers. When you mix together key ingredients to craft a killer bio you, your account, and your audience win!  Ready to start crafting? Dive into 8 Things You Need to Craft a Killer Instagram Bio …

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7 Surefire Ways to get Over Your Fear Of Creating Social Media Videos

The more social media evolves, the more important video is becoming.  About 5ish years ago when video was beginning to gain popularity, I just wanted it to go away.  Anxiety set in whenever anyone stated that the only way to make it on the internet was through a strong video presence and that video was …

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The (Insert Social Media Platform Here) Algorithm Changed Again!  How Do I Beat It?

“The (Insert Social Media Platform Here) Algorithm Changed Again!  How Do I Beat It?” I have been getting this question A LOT lately!  It’s true, most recently at the time of this post, the Instagram algorithm has changed but, the last thing you want to do is try to hack the algorithm.  Ready to learn …

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7 Things That Are Working in Social Media Right Now That Can Help You Create Meaningful Content and Convert Followers into Customers

Social media changes like the weather! Once you think you’ve got it all down, something changes and then you need to find a new strategy. In today’s post, I will share with you the seven things that are working in social media right now that can help you create meaningful content and convert followers into …

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Lora Shipman’s Ultimate Guide to Hashtags

Years ago, the one social media platform that made hashtags a priority was Twitter.  Specifically, it was Chris Messina, a social technology expert who lead the charge. In fact, he got us using the terminology “hashtag” instead of “pound sign.”  Since the early days of Twitter, the hashtag has crept into a large number of …

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What Does A Social Media Manager Actually Do? And What’s the Difference Between All Of the Different Social Media Titles Available?

In the world of digital marketing, there are a ton of business titles floating around out there.  For example, there are social media managers, coaches, strategists, specialists, social media community managers, and social media engagement managers – and those are just a few!  In today’s post, we are going to explore the question of “what …

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The Anatomy Of The Perfect Post (6 Things You Should Include Each Time You Post)

When it comes to social media, you need to have your A-game ON in order to cut through the noise.  But how do you successfully cut through the noise and stand out? In this post “The Anatomy Of The Perfect Post (6 Things You Should Include Each Time You Post) is the roadmap you need …

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You Know It’s Time To Hire A Social Media Manager When…

Do you ever grapple with when you should take the plunge and finally hire a social media manager?  You have probably come to the realization that you will need to hire someone to help you with social media, but the question is…when?  You will know it’s time to hire a social media manager when you …

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Lora Shipman Social Media Content Marketing for Newbs and a refresher for the seasoned professional

Social Media Content Marketing For Newbs and a Refresher For The Seasoned Professional!

Back to school is right around the corner or it may have even started in your neck of the woods!  Since we are in the season of learning, I thought this would be the perfect time to address some social media basics.  Read below if you are ready for social media content marketing for newbs …

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