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9 Things You Need to Craft a Killer Instagram Bio In 2020 (Psssst! You Can Apply This To Any Social Media Platform)

Let’s make 2020 the year of the bio!  Your social media bio is the gateway to more engaged and targeted followers. When you mix together key ingredients to craft a killer bio you, your account, and your audience win!  Ready to start crafting? Dive into 9 Things You Need to Craft a Killer Instagram Bio …

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7 Things That Are Working in Social Media Right Now That Can Help You Create Meaningful Content and Convert Followers into Customers

Social media changes like the weather! Once you think you’ve got it all down, something changes and then you need to find a new strategy. In today’s post, I will share with you the seven things that are working in social media right now that can help you create meaningful content and convert followers into …

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Lora Shipman’s Ultimate Guide to Hashtags

Years ago, the one social media platform that made hashtags a priority was Twitter.  Specifically, it was Chris Messina, a social technology expert who lead the charge. In fact, he got us using the terminology “hashtag” instead of “pound sign.”  Since the early days of Twitter, the hashtag has crept into a large number of …

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You Know It’s Time To Hire A Social Media Manager When…

Do you ever grapple with when you should take the plunge and finally hire a social media manager?  You have probably come to the realization that you will need to hire someone to help you with social media, but the question is…when?  You will know it’s time to hire a social media manager when you …

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7 Tips To Make Your Live Broadcasts Even Better!

Going live…it’s essential to your overall content marketing plan.  Live broadcasts help to build trust with your audience, allow your audience to get to know you better and vice versa, and the algorithms love live content.  In today’s post, I am going to share with you 7 tips to make your live broadcasts even better! …

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Creating Social Media Content In 6 Easy Steps – A Weekly Strategy You Can Put On Repeat!

Let’s face it.  The more social media evolves and develops the bigger the job becomes!  Sometimes it seems overwhelming especially when you add in stories and video.  But, if you have a strong system for creating the content, it becomes more “doable.”  That’s why this post “Creating Social Media Content In 6 Easy Steps – …

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5 Tips For Increasing Organic Reach on Your Favorite Social Media Platforms

Pay to Play.  We hear that A LOT in the social media world.  People believe the only way they can guarantee their content will be seen on their favorite platform is if they dump a bunch of money in to paid advertisements.  While paid ads may work, there are some things you can do to …

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25 Content Ideas You Can Use For Your Next Social Media Post

How many times have you sat and stared at the cursor on your screen blinking…hoping that an idea or words would just flow for your next social media post.  I’ve been there…too many times than I would like to admit. Being stuck, looking for content isn’t fun at all. This week, I am sharing with …

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5 Things You Need to Get the Most Traction Out Of Your Social Media Posts

As a content creator for social media, there is one thing we are always trying to accomplish…Winning the algorithm.  Am I right? When we win the algorithm, it puts us in front of more eyeballs. But, the “algorithm” is shrouded in mystery.  No one really knows what it measures, when it measures it, and how …

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