It could mean the difference between social success and social distress!
Social media can be a very effective way to market your business IF done correctly. The key to creating a killer social media campaign regardless of the platform you choose is to avoid some commonly made mistakes. Are you making these 9 social media rookie mistakes?
Social Media Rookie MISTAKE #1: Social Media Without A Plan
One of the most common mistakes people make when posting social media content is doing so without a plan. Arbitrarily throwing content up without a reason why or without the purpose of measuring something (see mistake #2) will put you on a hamster wheel – a whole lot of effort with little results. Once of the first questions you should ask yourself before starting a social media effort is why you want to be on social media in the first place.
Social Media Rookie MISTAKE #2: Failure to Identify What You Want to Measure
Is social media really worth all the hype? What is my ROI? These are common questions I get asked All. The. Time. Here are the answers: Yes, social media is worth the hype and it depends whether you will see ROI. When you decide to measure certain outcomes of your efforts, you will see what all the hype is about and you will see a return on investment. Below is a list of things you can measure to see if you are succeeding at social media and to determine if you need to make some adjustments and tweaks to your social media campaign plans:
- What it is: Measures how many new people is your content getting to each time you post.
- What its good for: Brand Awareness
- Engagement: (likes, comments, shares, reactions)
- What it is: How many or how often are people interacting with your content
- What its good for: Warm leads and converting followers into customers. The more people interact and engage with your content and your brand, the more opportunities you have to convert them into customers
- What it is: How many people choose to follow your accounts
- What its good for: Brand Awareness
- What it is: Measures how many times people click the links in your posts
- What its good for: Website traffic and brand awareness. If you are directing people to the right page on your site, you can do a number of things like capture email addresses, sell product, offer downloads, etc.
Social Media Rookie Mistake #3: Trying to Do It Yourself or Hiring Your Niece or Nephew to Get the Job Done
If social media is something you don’t understand, have the time for, or graphics are “just not your thing” avoid doing it yourself. Spend the money to have a professional manage your social media account. However, this does not mean hiring your teenage niece, nephew, or family member to do it for you.
- Consistency. In order to win at social media, you must be consistent with your content. Your followers follow you because of the value you and your business deliver. If you don’t show up on a regular basis, your followers won’t either. Inconsistent content is the fastest way to lose followers.
- Respect Your Brand. Putting your best foot forward on social media is essential. People will check you and your brand out on social first before anywhere else. Make sure your business and your brand shine on your social media platforms. The message you put out on social media is the message people tend to remember. Don’t let your message be sloppy, inconsistent, and unprofessional.
Social Media Rookie Mistake #4: Not Truly Understanding The Difference Between Each Social Media Platform
So many times I see businesses understand and embrace the need to be on social media. Their enthusiasm equates to opening an account on every platform imaginable. Then, they end up treating each of the accounts all the same, ignoring that each has its own personality and set of unwritten rules that must be followed to be truly successful. Ideally, businesses should start accounts and be active on social media platforms that truly complement and align with their business and their social media goals.
Social Media Rookie Mistake #5: Adding People To Your Facebook Group Without Their Permission
We all know that since the Facebook algorithm changed, one of the best ways to ensure your posts and content are seen is through Facebook groups. As a result, people are going crazy adding as many friends and followers to their groups in order to create a pool of people to sell to. From the standpoint of the person who is auto-added to the group, this practice feels spammy, icky, and it is highly frustrating. Automatically adding people to your groups is a sure fire way to have people lose respect for you and your business. Mistake #5 is the fastest way to become labeled as a spammer!
Social Media Rookie Mistake #6: Not Filling Out Your Bios and About Sections
Each social media platform available to us today has some sort of an about section. Whether it is a story, a bio, video opportunity, or a description, there is a place to tell your audience a little about yourself and your business. Don’t skip this step! This is where your social conversation with your audience is launched. Take the time to talk to your audience and let them get to know you.
Social Media Rookie Mistake #7: Not Embracing Video
I get it. For some of us (me included), it’s difficult to put ourselves “out there.” Especially when the video camera is rolling. But, if I am going to be real here, I need to tell you that video is not going away anytime soon. In fact, its popularity on social media will increase. Honestly, video is where the magic of social media takes place. When you use video on social media you have the unique opportunity to:
- Talk to your audience in your authentic voice
- Build trust with your audience (video is one of the quickest ways to build trust with your audience online)
- Engage with those who follow you – they follow you for a reason. They want to be connected to YOU! Video allows you to easily connect with so many people no matter where they are located
Social Media Rookie Mistake #8: Not Using A Call To Action (CTA)
Now that you have your audience’s attention, they need to be told what to do next. Invite those who follow you to visit your website, join your Facebook Group, sign up for your newsletter, download a piece of content, etc.
Social Media Rookie Mistake #9: Ignoring Your Audience
Unless your followers are in the millions, there should be absolutely no reason why you or a company representative shouldn’t respond to each and every comment or direct message on your social media accounts.
Social media is a wonderful marketing tool for your business. But, it’s just that…a tool. In order for any business tool to work to its fullest potential, it needs to be treated seriously and be a part of your overall business and marketing plan. Once it is part of your plan, you can dedicate the proper time and resources to ensure it is a success.
Social Media Success
Social media takes some thought, a lot of effort, and consistency. What you decide to put into your social media plan and campaigns will determine what you get out of your efforts. What social media is not…it is not a way to gain instant success, fame, or notoriety.