This topic is very timely, especially if you are in the middle of planning social media content for 2019. There are some crucial elements to your 2019 social media plan that cannot be ignored. In this blog post, we will explore 9 Things Your Social Media Manager Wants You To Know – especially when it comes to making your social media account(s) a success.
Let’s Dive In…
Don’t Make Social Media an Afterthought
Social media may be more important than your website or any other type of marketing you may engage in for your business. Social media can give people incredible insight into how you perform as a business. Why? It’s the one place most consumers go to, to learn more about:
- You, your company and your employees
- How you interact with your audience
- Your business’ personality
- How consistent you are
- Your company’s reputation and the list goes on…
All of this “research” type of activity your prospective customers engage in when they are on social media is crucial. In many instances, it is their first interaction with you and you may not even know it. During this initial interaction, they learn whether or not they can trust you, your business, and your brand based on the social media activity they see. Therefore, it’s imperative for you to put your best social media foot forward.
Take the time to meet with your social media manager to sit down and put some thought into your social media strategy. Determine things like:
- How often will you post
- What type of content will you post
- What will your budget be for paid advertising
- What will your content calendar look like (themes, sales, specials, etc.)
Brand Vision and Language
This is key and will most likely be the foundation for what the theme of your social media accounts will be for 2019. Take the time to clearly map out what your theme for the year will be. You can make it as simple as a word you choose to describe your year or a theme description that has been thoughtfully written out. Regardless of which route you choose, make sure everyone on your team is aware of the 2019 theme for your business. Everyone on the team will benefit from knowing the direction, culture, and language you will be using during the upcoming year.
Don’t Hide Behind Your Business
Like it or not, you are the face of your business. People are doing business with your company because of you…not because of your logo or mission statement. Your customers do business with you because of the customer experience you provide them. Social media is exactly what it sounds like…it’s social. A big goal for you and your team this year should be, that each of you is featured in one way or another on the social media accounts you are active on. Avoid hiding behind your business and making it appear “corporate” or sterile. Instead, you and your team need to be in front of the camera, getting to know your audiences.
Authentic Images Matter
It is always important to have high quality, well-lit images but what is just as important are images that show behind the scenes, real-life work scenarios. These types of pictures and videos build trust with your audience. If you are willing to lift back the curtain and show what goes on in your business, you become a little more vulnerable which goes a long way on social media.
It’s not about selling on social media. It’s more about networking and getting to know your audience. You need to give your audience a reason to follow you.
Examples of how you can offer value through social media include:
- Teaching your audience to do something
- Humorous posts – make them laugh, it keeps them engaged and coming back for more
- Be relatable – when your audience can relate to you, they become a fan
- Solve a problem
Your social media manager wants to have a discussion with you about hashtags. Hashtags are THAT important, especially on Instagram. Your social media manager wants to develop a hashtag strategy with you that incorporates:
- Your theme for 2019
- Hashtags you want to dominate
- The audience you want to attract and get to know
- What you want to be known for in the social media space
- An alignment with your vision, mission, and values
- Trending hashtags for your industry
And that’s the short list.
Rewards! Give people a reason to want to follow you and feel special. If you can reward your audience in such a way that makes them feel special and that they really matter to you, you will have a loyal following for life. Strategize with your social media manager ways you can reward your audience and how often you will do so.
Location, Location, Location
Your social media manager wants you to know that you do not need to be on every single social media platform out there. In fact, you only need to be on the platforms where your customers hang out. If you have a clear understanding of who your target market is, your social media manager will know exactly which outlets you need to be present on and the type of content that works best. Word of warning: If you believe your customer is “everyone”, chances are you will get “no one.” Plan strategically.
Budget For Ads
Yes, you need ads. Years ago, you could reach tons of people through the simple act of posting. Today, it’s a different story. In order to reach a defined target market, paid advertisements will need to be a must in your overall social media strategy. Work with your social media manager to determine what type of reach and engagement you can achieve based on the budget you have allocated.
There is A LOT that goes into social media marketing. From the outside, it can seem like social media is just a bunch of pretty pictures with clever captions, but there is a true strategy that gets applied. If you are a social media manager reading this post, consider sharing it with your clients and/or boss so that you are heard. Sometimes, it takes an outside voice to break through.
Good luck in 2019 and stay tuned because I have LOTS of great tips, techniques, and help plan for you!