Social media can be an overwhelming, time-consuming task. But, with some planning and some tips that the pros use, it doesn’t have to be! In this week’s blog post, I am going to share with you 9 social media time-saving strategies you can’t live without!
Let’s Dive In!
Content calendars are at the top of my list! If there is one thing that can keep you on track and consistent, it’s the use of a social media content calendar. Set aside an hour at the end of the month to plan your content ideas for the next month. Once you have your ideas plotted out on the calendar, add some substance to them by writing a caption/post in each day block you have designated as a posting day. Need a content calendar? Click HERE for my free content calendar.
Once you have your ideas all in one place, it’s time to create! My method for batching social media looks like this:
- Write content captions for all posts
- Select hashtags for each Instagram and Twitter post
- Design graphics
- Schedule posts
I find it faster if I do all my written work first, then go back and do all the graphics at once. It keeps my brain focused on one task at a time which allows me to work more efficiently.
These are KEY! I use templates for both my written work and my graphic work. Take the time to notice if you format things the same way time after time. If so, set up a template so that you aren’t wasting time recreating the same thing over and over again.
Having the perfect pictures on hand for your business is so important. It’s the first thing people see when they interact with your brand on social media. Within a split second, your images must be able to capture your audience’s attention, stop the social media scroll, intrigue them to read more and take action.
One of the best ways to make sure you are getting the highest quality images to represent your brand is to become a member of a stock photo membership site. This is an extremely affordable option and strategy to ensure you get “Instagram-worthy” images for every post you put out on social media.
Need a recommendation? You must check out the Boss Lady Insider by clicking HERE. You will not be disappointed! Trust me! Not only will you get NEW high-quality images every month but, you will also get captions to go along with the images! That is a huge timesaver! The work is already done for you, all you need to do is post.
Swipe Files/Idea List
You never know when a great idea is going to strike you or when you will stumble across a catchy email, headline, or content that you can put your own creative spin on.
When you see something that may work for your business or brand, you must remember not to copy or plagiarize. Instead, use what you have seen as a muse – something to fuel your own creativity.
One of the best things I have done for my social media strategy is to keep a running list of content ideas and concepts that I can build out further in the future. When I am building my content calendar, I often refer to my databank of blog post ideas, social media post ideas and podcast ideas. To make this data Bank as efficient as possible, I create a Google sheet that I use to record things like:
- The idea
- Date used
Creating a data bank like this will guarantee that you will never run out of content.
Repurposing content is every social media manager’s BFF! With every piece of content that is created by a social media manager, I can guarantee you they are always creating, crafting, and organizing with repurposing in mind! Here is an example of what repurposing might look like…
You decide to go live on Facebook… That Facebook live turns into:
- Saving the Facebook live to your hard drive and extracting the audio to use as a future podcast
- Having the Facebook live transcribed and turned into a blog post
- Condense the blog post into “article-length” for LinkedIn
- Selecting key concepts from the blog post and turning it into several social media posts
- Taking quotable sentences and turning them into tweets
Get the idea? Go back and look at your past content to see how you can repurpose it into fresh content.
Hashtags are one of the best ways to connect with your target audience on Instagram. If you reuse the same hashtags over and over again, it can hurt your reach. Here’s how you can build a database of hashtags for your business:
- Start a Google sheet
- Create several hashtag “buckets” or categories for your business
- Some categories to include can be local hashtags, hashtags that describe your target audience, hashtags that are branded to your business, niche hashtags, product-related hashtags, etc.
- Add to your database daily – set a goal for yourself to find and add 10 new hashtags a day. Before you know it, your database will quite sizeable!
Instagram Reply Shortcut
Do you ever find yourself answering the same questions in your DMs over and over again? There is a shortcut you can use! It’s called Instagram Quick Replies. Here’s how you access it:
- Go to your profile on Instagram
- Navigate to settings
- Click on Business
- Tap on quick replies
- Tap on the plus symbol to add a new quick reply
- Create a shortcut word, symbol, acronym that you can remember
- In the message section, write out how you would answer the FAQs you get in your Instagram DM’s.
- Once your response is saved, the next time you go to answer an FAQ in your DM‘s, you can use your shortcut word, symbol, or acronym and it will auto-populate your long-form answer
- Just look for the little blue speech bubble with three dots in it when you type your shortcut. Once you see the blue speech bubble, tap on it and it will auto-populate your long-form answer
Share Other People’s Content
Need content in a hurry? Share someone else’s content to your account. When sharing other people’s content, always make sure you give credit and attribution to the author and creator. One of my favorite ways to do this is to share industry articles from my favorite magazines, blogs, and industry news outlets. Using a service like Feedly can help you curate articles for this type of use.
Hire a social media manager! Content creation is a full-time job! My guess is, that it’s not your full-time job. Consider outsourcing your social media campaigns and strategy to a social media manager in order to free up your time, allowing you to work in your genius zone. If you need help with your social media feel to reach out! I can be reached at (813) 405-7815 or LoraShipman@me.com