Engagement. It’s the name of the game when it comes to social media and working with the mysterious algorithms. But, what if you can’t get the engagement you want out of your audience. In today’s blog post, I reveal 7 ways to get more engagement From Your Facebook Audience.
Let’s Dive In!
A Word About Facebook Business Pages
Think of your Facebook Business Page as your “digital flyer.” It’s a piece of internet real estate (somewhat like your website) that showcases what your business is all about. The content that lives on your Facebook page is an overview of what people can expect from your business. Your Facebook business page is the first glimpse at what your brand voice is – intriguing visitors to learn more. Your business group is where your fans go to begin a deeper relationship with you, your staff, and your business as a whole.
Consider Starting A Group For Your Facebook Business Page
To get the maximum amount of engagement from your audience, tribe, lifer, or fan, consider starting a Facebook group for your business. Here’s why…When people join a group, Facebook recognizes that the content provided within the group is highly valuable to the member. As a result, Facebook will put group activity into the member’s newsfeed so that they don’t miss a single thing that goes on in the group. This saves the member from having to deliberately visit the group to see if there were any updates.
Assuming that you have started a group for your page, it’s time to get the party and the conversation started! Below are some tactics you can use to increase engagement with your followers and fans.
When I want to know what’s on my audience’s mind, what they are struggling with most, or how I can help them, I ask them. That’s the beauty of a Facebook group! Not only will it help you get the conversation started, but, you may even get an idea or two for a new product or service you can offer! Think of your Facebook group as a built-in focus group and leverage that as much as possible!
Ask For Opinions
It’s like they say…opinions are like noses, everyone has one lol! One of my favorite ways to get the conversation started is by posting two pictures of two separate products or a description of two services I offer and ask people which one they prefer and why. This is another great way to get insight into what your followers find important.
Highlight a Fan or Member
Everyone LOVES to be recognized! Find ways you can highlight members in your group. Some ideas are:
- Celebrate wins they have had with your product or service
- Post a testimonial
- Welcome each member as they join and share a fun fact about them
One of the best things you can do for your business is to be seen as a connector. Whether you realize it or not, you are creating your own network with your Facebook group. Creating a network vibe in your Facebook group is a HUGE value add for your members. Encourage your members to get to know their network. Once a month, select a date where you encourage your group members to write an introductory post about themselves. Tell them to include what they do for work, why they joined the group and 3 fun facts about themselves. These types of posts are a lot of fun and they are a great way to get to know everyone in the group!
Run a Contest
People LOVE to participate in contests no matter how big or small the prize may be! Use this to your advantage to get the conversation started in your group. Design a contest that encourages people to post a comment in order to win. For example, if you sell a product, you may want people to post a picture of them using the product and tell the group about their favorite product feature and why it’s a favorite. Or, if you provide a service, encourage the participants to share how your service was a game changer for them.
Humor Through Memes and Relatable Posts
When you can make people laugh or can post something others can relate to, conversation naturally takes place. Something as simple as a quote like: “I have more conversations in my head than I do in real life! Who can relate?” can really get people’s attention. I used that quote and LOTS of my followers commented on how they could relate. Feel free to steal that one from me and use it for yourself!
Polls are fun! Let’s face it. Who really ever outgrows pushing a button just to see what happens? With polls, you get to push a button AND see results. It doesn’t get better than that! Once people take the poll you can get conversations started in the comment section to find out why they chose the answer they did!
Think of your Facebook page or group as a party that you are hosting at your house. What would you do during that party to make sure people:
- Felt welcomed
- Met new people
- Had fun
- Stayed interested
- Were able to talk and connect with you
Apply those same strategies to your Facebook group. Get creative, try new things, and use all of the functions Facebook provides so that you can get more engagement in your group.