The more social media evolves, the more important video is becoming. About 5ish years ago when video was beginning to gain popularity, I just wanted it to go away. Anxiety set in whenever anyone stated that the only way to make it on the internet was through a strong video presence and that video was going to be a huge part of social media. Social media was and is my career and livelihood – I needed to embrace it. Fast forward to today, I hop on stories whenever I can, I am developing a YouTube channel and trying to put myself in front of the camera more often than my past self would feel comfortable with. As a result, I have noticed a bunch of benefits my business has enjoyed. In this week’s blog post, I am sharing with you 7 surefire ways to get over your fear of creating social media videos.
Let’s Dive In!
Before we get into the strategies of getting over your fears, I need to give you a little pep talk. You my friend, have gifts, knowledge, talents, ideas, creativity, personality, and a voice that you are holding back from people who need to hear it. You are cheating the world of what you have to offer and you are doing a disservice to those who can learn from you. It took me a loooonnnngggg time to recognize that for myself. If I could do anything differently in my business, being confident making video sooner would be at the top of the list. I finally was able to conquer my fear and you can too! Keep reading to learn how I did it.
They say that public speaking, aka glossophobia is a common phobia that affects 75% of the population. It’s no wonder so many people are afraid of video – speaking on video is kind of like speaking in front of a room. There are lots of eyes watching your every move. If you can get comfortable speaking live and in front of others, you can get comfortable speaking on camera. One of the things that helped me in this area was joining Toastmasters. Toastmasters is an international organization, helping people become better speakers. As a member of Toastmasters, you learn how to organize your thoughts, calm nerves and jitters, and improve your speech – removing filler words like ah, um, like, etc. Getting these things under control translates into confidence on camera through improved speech and delivery of your message.
Workshops are great for logging practice hours. The more you can practice delivering your message in front of a live audience, the better you will be at delivering your message to a camera.
Challenge yourself to record one video a day. You don’t need to post the video but it will give you good practice for the future. It will also help you get used to hearing the sound of your voice and seeing your face on screen. Replaying these videos to yourself initially may be uncomfortable to watch but they can also help you find the best angle, position, lighting, and background that is most flattering for you.
If you aren’t quite ready to pop on video, doing a screen share or a slideshow with a voiceover is a great way to work your way into video. Make a promise to yourself that the end goal of doing screen shares is for you to get in front of the camera.
Stories are a great tool to use to get started with video. For the most part, stories are 10-15 second snippets of videos, depending on the platform. My belief is that we can do anything for 10-15 seconds. The more frequently you participate in 10-15 second videos, the more likely they will turn into one minute, two minutes, etc. Before you know it you will be recording longer form video!
Preparation is key! Before going on camera, take the time to map out an outline. Review what you are going to say before you press the record button. To help me stay on track, I like to tape the outline to my tripod so that I can see it while recording.
Sometimes just having the bare necessities can give you the confidence boost you need to get on video. The items I would include on my must-have list are a tripod and a good light source. The light source can be as simple as a window or it can be a little more techie like a ring light. There is no need to have an elaborate set or back drop. Audiences want to see the broadcaster in their natural surroundings. It creates a more personal connection.
What tips have you used to help you become more confident on camera?