Social media in 2020 is going to level up, quickly. It will be a different playing field with emphasis on concise, quality content that is easy to consume and serves a purpose. So that you and your business don’t get left behind, I am sharing 7 social media best practices for 2020 you should follow as you create content during the year.
Let’s Dive In…
Best Practice #1: Intentional Posting – Content with value versus spray and pray
During 2020, it will no longer be relevant to spray content all over the internet and pray that someone will see your message and purchase your product or service. We saw that tactic get trampled by the algorithms in the last few years or more.
The algorithms have now been designed to reward content that provides value to audiences and encourages engagement. Not sure what is considered valuable in the eyes of your audience? Consider creating posts that…
Best Practice #2: Embrace the Batch and Slay™ system when it comes to creating content
Creating content can be a time-consuming are arduous task. As a content creator for many clients, I would be chained to a desk and my laptop if I didn’t come up with a system to make the process smoother. That system I developed is called the Batch and Slay™. The system is designed to help you create a month’s worth of content in one sitting, freeing you up to work on your business instead of in your business. If you are interested in learning how to Batch and Slay™ reserve your spot here
Best Practice #3: Design an engagement plan
2020 will be the year of social media engagement. Engagement is the name of the game if you want to stay relevant on social media. The more conversation that is going on in your DMs (direct messages) and the more the comment section is lit up, the more reach and visibility your content will receive. To help you get started thinking about an engagement plan, begin to prepare for and make room for these things:
- Block time for yourself to engage on other people’s posts
- Block time for you to do nothing more than respond to messages and DMs
- Focus on networking and making friends with accounts that are new to you
Best Practice #4: Develop a strong hashtag strategy
Hashtags are a fantastic way to reach your target market on any social media platform. Use them strategically to:
- Meet your target audience
- Meet your local community
- Brand your business
- Highlight your products and services
Best Practice #5: Create a growth and reach plan
Design a plan that will help you grow targeted followers and reach new accounts on the daily!
Things to consider mastering:
- Becoming a featured guest on podcasts, YouTube, and blogs
- Strong hashtag strategy (see best practice #4)
- Creating high-value content
- Being more present on video (see best practice #6)
- Being more present on stories
Best Practice #6: Video
Video is more important than ever! It is the most popular form of content people choose to consume. If you are not embracing video in your marketing plan, you are missing out on your target audience. Don’t let equipment and technology stop you from providing video content. If you feel you must invest in equipment, below are a list of items you may want to consider:
- Smartphone camera (it’s really all you need)
- Good light source (this can literally be a window!) but if you want a ring light, I recommend the Neewer Ring Light Kit
Best Practice #7: Mastering ephemeral (short form) content
The more I study social media and audience habits, the more I learn the importance of ephemeral content and how popular it is on all platforms and media types. People do not have a lot of time to consume lengthy:
- Email Communications
The more you concise you are in your messaging, the more you will WIN! And…it will keep your audience coming back for MORE. Take the time to go back with a critical eye and watch video content you have created, podcasts, blog posts and social media captions you have put together to see how you could have made your message more concise and to the point and then improve on that going forward.
Having been in the social media industry since its birth, I have seen a lot of best practices come and go. BUT, there are some that have stayed. It’s important for us to pay attention to the ones that have stayed the course. In one form or another, the above 7 best practices have really done just that. They have always been what audiences craved.