5 Types of lead magnets that actually get sign-ups

We are often told that one of the best things we can do for our business is to grow our email list.  When we grow our email list, that gives us the opportunity to communicate with our audience on a deeper level through email marketing.  One of the best ways to grow an email list is to do it through a high-value lead magnet.  In this post, I will share with you what a lead magnet is, what makes a good lead magnet and the 5 types of lead magnets that actually get sign-ups!


Let’s dive in!

What Is A Lead Magnet?

A lead magnet is a FREE piece of high-value content that is offered in exchange for an email address.  When done correctly, a lead magnet can benefit both you and prospective audience members in many ways such as:

  • Positions you as a thought leader and authority in your niche or field
  • Gives prospects a sample, trial, or a glimpse of what it would be like to work with you
  • Lead magnets build trust with your audience – especially when you can deliver quick wins.  When you build trust with people, they feel more comfortable in making a purchase with you

What Makes A Good Lead Magnet?

For a lead magnet to work, it must have some key components built into it.  Below I share 4 components every lead magnet should have:

Real Solution to a Real Problem:  You have to know your audience and what they are struggling with for lead magnets to work.  Once you know their problem, it’s your job to give them the solution that they can execute.  

Quick Wins, Transformations, and Fast Results: The lead magnet you develop for your audience needs to deliver!  When designing your lead magnet, make sure it delivers results when executed.  Results and quick wins goes a long way with audience members and it’s a great way to build instant trust with your audience.

The Right Format for Your Target Audience:  Knowing your audience is crucial when developing a lead magnet – especially when it involves how you are going to deliver your lead magnet content to your audience.  What type of content is your audience most likely to consume?  Would they prefer to

  • Read
  • Listen to an audio
  • Watch a video
  • Hands on step-by-step training
  • Participate in an interactive group webinar, virtual conference, or live training

Make it Juicy

Appeal to your audience by making them feel special and that they are getting something unique and extraordinary.  You can create this type of energy surrounding your lead magnet by providing a rare training, an exclusive feature, or make it only available for a limited time.

My 5 Favorite Types of Lead Magnets

Confession time…I am a LEAD MAGNET JUNKIE!  I love them.  I love creating them just as much as I love consuming them.  Since I have such an affinity for lead magnets, I have identified a few that I believe are the most valuable both for the consumer as well as for the creator.  In no particular order, here they are:


  • Template – Templates are awesome because they are something you can use to create a shortcut for a task or a process.  It can be a template for anything!  Here are some examples I have either created or consumed in the past
    • Graphic templates that are already formatted and set up, ready for the insertion of images
    • Email templates
    • PowerPoint templates
    • Flyer templates
  • Tool Kit – Everyone loves a good tool!  If it can make my job easier – I AM ALL IN!  Some examples of tool kits may be:
    • Software that automates a process
    • Idea Generators
    • Schedulers

Pro-Tip:  Make your tool kit extra valuable by including free trials and promo codes

  • Tutorial/Video Training – these are SO valuable and you can learn so much from them if they are done well.  My advice with tutorials and trainings is to go short versus long.  The reason being is that you want your audience to complete the entire training and experience a quick win as a result of implementing what they have learned.
  • eBook – an eBook that teaches a concept or a process is extremely valuable.  I especially like the ones that include a workbook element to it because at the end, you usually have completed a plan or a framework.
  • Guide – This is usually a step-by-step instruction booklet of how to do something.


Runner up:  Swipe File

If there was one more thing that I would l want to include, it would be a swipe file.  A swipe file is a collection of writing samples or examples. They include things like headlines, captions, copy for sales emails and landing pages.

Now that you have a glimpse into lead magnets, which one will you create for your business?

4 thoughts on “5 Types of lead magnets that actually get sign-ups”

  1. Lorraine Palisi

    How can I generate a tutorial on
    How to clean your face
    How to schedule your appointment on line

    1. Hi! This is a GREAT question! Here’s what I would do. I would go live on your Facebook page and show people how to do both. Create a separate “live” for each topic. When you are done recording, you can also save your Facebook Live to your computer and re-purpose it at a later date or embed it in an email newsletter.

    1. Hi there! I think it would work well on both a business page and a group page. Even though you have a relationship with your group members within the group, they may not have signed up for your email newsletter. Giving them a lead magnet is a great way to get them on your list! Let me know if you have more questions 🙂

Leave a Comment

Your email address will not be published. Required fields are marked *