5 Things I Learned From Being On TikTok For Less Than 24 Hours and How They Can Help You With Your Social Media and Online Presence

I did it.  I joined TikTok.  Seriously, I can’t even believe I am typing the words.  But, it’s true. NEVER in a million years did I think I would join TikTok and actually enjoy it!  But, I DO! In less than 24-hours, I became [insert facepalm] addicted. And, that got me thinking…  Why do I like it so much and why do I keep going back for more???? In this post, I am going to share with you the 5 things I learned from being on TikTok for less than 24 hours and how they can help you with your social media and online presence

 

Let’s Dive In…

 

Before we dive into what I learned, let’s define what TikTok is and is not…

 

What TikTok Is Not

At first glance, you may think TikTok is for kids, teens, and young adults and the content is lip-synced dance routines.  That’s exactly what I thought it was. Ummmm…I was WRONG.

What TikTok Is

It’s a creative platform where people can:

  • Express themselves creatively
  • Teach people something new, life hacks, shortcuts, etc.
  • Entertain people through comedy, dance, storytelling, magic, and more
  • Get people intrigued and wanting more
  • Tell stories that make an impact
  • Motivate and inspire others
  • And the list goes on!

 

There is so much more to TikTok than music dubbing and dance routines.  You really need to experience it for yourself and search out the type of content you want to experience and the content creators you want to connect with.  Right about now you are probably thinking to yourself, “well, that’s great but what did you learn that will make a difference in my social media efforts?” I’m glad you asked!  Keep reading!

 

There are a couple of key ingredients that makes TikTok wildly popular and addictive.  If we take these ingredients to our already existing social media platforms, I think we can really win with our audiences.  Check them out:

Short Videos

The first thing I noticed about the content on TikTok is that it’s short and easy to consume.

Each TikTok video can only be a maximum of 60 seconds.  Based on our current attention spans and our need to experience something new and different, the content created meets our needs plus leaves us wanting more.

 

How to apply it to your social media accounts:

Keep your content short and easy to consume.  This goes against what the experts say. They usually say “write micro-blogs in your captions and tell a story.”  I’ve never subscribed to this. Quite honestly, when I see a long, drawn out caption I glaze over and end up skimming it, hoping to quickly find the point the author is trying to make.  Instead, follow the Lora Shipman way:

  • Deliver content in bullet points – they’re easier to read
  • Keep it short
  • Make your content/main point actionable

To The Point

Since each TikTok video can only be a maximum of 60 seconds, it forces the content creator to get right to the point.  That means, thoughts, ideas, and the delivery of the content must be well thought out and organized.

 

How to apply it to your social media accounts:

So many times social media content creators take F-O-R-E-V-E-R to get to the main point.  They over-explain and describe what they had for breakfast, why their hair is out of control and justify why they are using a filter instead of jumping right into the topic that the viewers came for.  Challenge yourself not to do these things. Instead do this:

  • Do a quick welcome
  • Introduce the topic
  • Deliver useable actionable info
  • Sign off 

Episodic Content

TikTok is the perfect environment for episodic content since you only have 60 seconds.  If the “TikTok-er” is good and really knows how to tell a story with a cliffhanger and without dragging it out, they will entice their audience to “come back” to their account for part 2.  Imagine what this does for the TikTok creators algorithm. It lights it up! The content creator has designed an environment that makes audience members go to their profile page and look for “part 2.”  While they are there, they come in contact with new content to watch and interact with…genius!

 

How to apply it to your social media accounts:

Create episodic content leaving your audience wanting more.  Episodic content can be made of of:

  • Training series where audience members tune in each day to pick up a new tip
  • Explanations of systems or processes
  • Stories to deliver a point or impact
  • Problem solving episodes


Episodic content can be anything that may take a couple of segments to deliver in short spurts of time.  This type of content works well with:

  • Stories
  • IGTV
  • Live Broadcasts
  • Podcasts
  • Email Marketing Campaigns
  • Blog Posts
  • Social Media Feed Posts

Authenticity

There are no elaborate sets, backgrounds, or scenery in the videos.  It seems as though content creators are creating content on the fly and in their “natural habitat.”  We love to see behind the scenes and TikTok-ers get that. They are not shy about flipping on the camera and shooting even though there is a huge pile of clothes in the background that needs to be folded and put away, there are dishes in the sink, the desk has papers strewn about, etc.  It’s authentic surroundings that make the content creator a “real” person – not staged.

 

How to apply it to your social media accounts:

Don’t be afraid to show people who you really are.  It’s one of the fastest ways you can build know, like, and trust with your audience.  Let your audience see the real you and your real life. It makes people want to see more.

Filters

While there are filters available on TikTok, I noticed that not many people use them.  TikTok content creators tend to go for authenticity over perfection. We are hearing that audiences on Instagram want to see a less polished feed and more “realness.”  Based on the popularity of TikTok, I would say audiences have spoken

 

How to apply it to your social media accounts:

Avoid filters.  Especially the ones that scream “I’m using a filter.”  Why? People want to see authentic you, not fake you. If you must use a filter, try to go for the most natural filter possible.

Final Thoughts

There is a lot to learn from TikTok, I only chose to share 5 items that really stood out to me.  You may want to download TikTok for yourself to experience why it’s becoming an emerging social media platform.  Before you begin thinking that this is yet another social media platform you need to be present on…STOP. Use it as a research and development tool.  Research what content creators are doing, why you are intrigued by the content you are watching and develop and evolve your current social media content to become more “binge-worthy.”

 

If you do download TikTok, let me know what you think, what you learn from it, and what you will apply to your existing social media efforts as a result.

Leave a Comment

Your email address will not be published. Required fields are marked *