Social media can get a pretty bad rap at times, especially when it isn’t used correctly, and it isn’t yielding any results. When used correctly, strategically, and with consistency, social media can be an effective and efficient machine for your business. And, it can even be fun! Here are 13 reasons why you want to get serious about social media…starting TODAY!
Reason #1: It’s the easiest way to learn about your online audience
Seriously. With the current caliber of analytics each social media platform provides, you have the unique opportunity to learn everything about your audience. Who they are, what their interests are, where they live, age, gender, etc.
Reason #2: You can easily market to your target audience
Once you know who your audience is, you can easily market and advertise to them with a click of a button.
Reason #3: Advertising on social media is cost efficient
Once you have figured out who your audience is on social media, sending paid advertising their way is something that can be done quickly and affordably. You can spend as little as $100 a month and see immediate results for your efforts
Reason #4: SEO (search engine optimization)
Social media posts are highly searchable. Good quality accounts that are linked to your website and indexed by search engines make you and your brand more visible.
Reason #5: Builds trust
Putting yourself “out there” on social media builds trust more quickly. The more your audience can interact with you, your brand and your company, the more trustworthy your business becomes.
Reason #6: Builds relationships
Being present and active on social media in the right way builds relationships. It’s as easy as responding to comments, interacting, and having fun with your followers.
Reason #7: Brand loyalty
Once you build trust and relationships with your followers and customers, they convert into fans. This is key as it builds brand loyalty.
Reason #8: Customer service
Social media is a great way to be there for your customers. Many times it is easier for your customers to send you an FAQ (frequently asked question) through a social media direct message rather than making a phone call. It’s more efficient for both of you.
Reason #9: Your competition is already on social…
Reason #10: Market research
This is HUGE and I use this ALL. THE. TIME. Many of the social media platforms offer a polling feature making market research FUN and easy! Let’s face it, we all want to be in our customer’s heads. Market research can help us determine new style preferences, service packages, help with product launches, and the list goes on.
Reason #11: Establishes you as an authority in your field/niche
This is a pretty big one for me too! When done right, social media can position you as an expert in your niche. Establishing your authority happens when you stop selling and start telling your story, offer value, communicate with and take a genuine interest in your audience.
Reason #12: Easy to measure results and change as needed – quickly
Social media is one of the easiest ways to tell if your marketing efforts are paying off. With all the data available, you will know which advertising is working and which is tanking immediately. If something isn’t working, you have the unique opportunity to turn off advertising campaigns right away, saving you money and allowing you to pivot when you need to.
Reason #13: Easy to follow up and stay in touch
Staying connected with your audience is crucial in today’s competitive business world. If you set aside the time and make the effort, you can keep the lines of communication open with your audience. This open line of communication makes you, your business, and your brand more desirable the competitor who is ignoring their audience.
What questions do you have about social media and why it’s important to have an account there? I am happy to answer them for you!